Expert for hire...

SEO services

Are you struggling to get visitors to your website? Looking for a fresh pair of eyes? I'll take a look at your site from all angles and make clear and easy to follow recommendations.

User Experience

Whether you run an online web store or have a website that's focused on lead generation, I can help.  I use a combination of a tools & methods to get into your visitors heads & work out how to make improvements.

Cloud Software Setup

Are you a tradesperson? Run a mobile service business? Or perhaps you want to start your own shop?  I can help with the setup and training for various online software services including ServiceM8, Shopify & WordPress.

My product specialities


The award-winning software for field service businesses


The cloud-based note-taking app


WordPress - the number 1 blogging platform used by over 26% of the world's websites.

Wink Reports Data Dashboards

Wink Reporting

Turn numbers into actionable insight

Clever people like the work I do...

Hazel is very achievement-driven and takes great pride in completing initiatives and delivering results. She will work tirelessly to do this.

David Kohn

Customer & eCommerce Director, Heals

Hazel was a pleasure to work with. Very knowledgeable, always responsive & able to turn things around quickly. Her skilled handling of projects made for efficient & successful outcomes for everyone involved.

Nick Stone

Account Director, Your Amigo

My experience with Ms. Whicher has reflected a person of integrity, high intelligence, high motivation, good insight, and a high level of caring toward others.

Bruce McNellie

Lecturer, Northcentral University

What makes me qualified?



I have over 8 years' experience in online retail in both Online Marketing Manager and eCommerce Manager capacities.


Employed by Global Firms

I worked for Royal Caribbean Cruises, relaunching the responsive version of the Celebrity Cruises website


ServiceM8 Certified Partner

I'm ServiceM8 Certified & I have over 2 years' hands-on experience with this scalable & intuitive job management system.

Latest from the blog

#ServiceM8Tips: Add photos from your camera library

There'll be times when you're out on a job visit and take photos without actually working from within the ServiceM8 app.  Perhaps one of your mates has texted you a photo of an issue that needs sorting, or you've found and saved a photo of a product from the internet....

#ServiceM8Tips: How to manage your task list

As your business gets busier you'll find it more and more difficult to remember everything you need to do on a daily basis. Where once you could get away without a system, as you recruit more staff and attract customers, you'll need to find a way of communicating the...

Drop me a line...

For more information and to discuss your requirements. Get in touch