Expert for hire…

SEO services

Are you struggling to get visitors to your website? Looking for a fresh pair of eyes? I’ll take a look at your site from all angles and make clear and easy to follow recommendations.

User Experience

Whether you run an online web store or have a website that’s focused on lead generation, I can help.  I use a combination of a tools & methods to get into your visitors heads & work out how to make improvements.

Cloud Software Setup

Are you a tradesperson? Run a mobile service business? Or perhaps you want to start your own shop?  I can help with the setup and training for various online software services including ServiceM8, Shopify & WordPress.

My product specialities


The award-winning software for field service businesses


The cloud-based note-taking app


WordPress – the number 1 blogging platform used by over 26% of the world’s websites.

Wink Reports Data Dashboards

Wink Reporting

Turn numbers into actionable insight

Clever people like the work I do…

Hazel is very achievement-driven and takes great pride in completing initiatives and delivering results. She will work tirelessly to do this.

David Kohn

Customer & eCommerce Director, Heals

Hazel was a pleasure to work with. Very knowledgeable, always responsive & able to turn things around quickly. Her skilled handling of projects made for efficient & successful outcomes for everyone involved.

Nick Stone

Account Director, Your Amigo

My experience with Ms. Whicher has reflected a person of integrity, high intelligence, high motivation, good insight, and a high level of caring toward others.

Bruce McNellie

Lecturer, Northcentral University

What makes me qualified?



I have over 8 years’ experience in online retail in both Online Marketing Manager and eCommerce Manager capacities.


Employed by Global Firms

I worked for Royal Caribbean Cruises, relaunching the responsive version of the Celebrity Cruises website


ServiceM8 Certified Partner

I’m ServiceM8 Certified & I have over 4 years’ hands-on experience with this scalable & intuitive job management system.

Latest from the blog

A field guide to recruitment for small businesses

Finding the right people has been one of the toughest challenges we’ve faced running our plumbing business. You need more staff to grow your business, but you can’t just pick anyone – the right person needs to fit with your values and get on with...

Should tweeting be a daily habit?

I’ve been reading recently and started wondering how Michelle, the author, had initially started her blogging journey from 0 followers in August 2011. I jumped onto Michelle’s twitter account and quickly realised that i...


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Drop me a line...

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Get in touch